EU Business Hub @ World Health Expo 2026

The EU Business Hub programme will select and support up to 50 European SMEs and start-ups in the renewable energy sector to attend the World Health Expo 2026, in Osaka. The Japan Health (WHX predecessor) exhibition hosted 425 exhibiting companies and almost 10,000 visitors, making it one of Japan’s leading healthcare and medical technology events.

The EU Business Hub will provide the EU Pavilion at the exhibition, a valuable platform for companies to showcase their products and services, demonstrations, networking, and customer acquisition. This business mission will take place from 30 June to 4 July, 2026, and provides an excellent opportunity for networking and connecting with potential Japanese business partners and industry leaders. At the EU Pavilion, a dedicated team of business coaching staff and professional interpreters will be available to promote European companies’ products and technologies, assuring maximum exposure to exhibition visitors. A networking event during the mission will increase the opportunities to connect with potential business partners and clients.

This business mission presents a unique opportunity for European SMEs and startups to establish valuable contacts, exhibit their solutions at the EU pavilion, build long-lasting relationships with Japanese enterprises and explore new business avenues together. 
 

Target audience

European SMEs involved in the medical and healthcare equipment sector, including technologies such as:

• Medical equipment
• AI applications in healthcare
• Imaging and diagnostics
• ICT for healthcare
• Disposables and consumer goods
• Regenerative medicine and tissue engineering
• Digital health
• Nanotechnology in healthcare
• Assistive technologies
• Telemedicine and remote health monitoring

Japanese Business Operators, notably buyers, distributors and R&D partners in public and private sectors, and Japanese investors.
 

Services/benefits the EU participants will be receiving

• Business matchmaking resulting in pre-arranged in-person meetings with carefully selected Japanese companies
• Market intelligence including sectoral briefings providing valuable insights about the Japanese market and potential opportunities
• Cultural and linguistic support such as briefings on doing business in Japan, and support for interpretation and translation
• Financial support up to €1000 to benefit from a menu of additional customised services co-funded by the project (e.g. translation, printing, legal advice)
• Hotel accommodation for four nights – in total, up to €1000 for accommodation is covered by the programme
• Coverage of the exhibition fee at the World Health Expo
   

Additional information will be available soon.

Please see the Cancellation Policy section for more information.