What is a mission?

Connect with local businesses, gain market insights, and showcase your offerings 
in dedicated spaces.

What is Mission

The Business Mission Week

Connecting EU companies with Japan and the Republic of Korea

The Business Mission Week

Connecting EU companies with Japan and the Republic of Korea

Join a group of 50 companies

Each business mission is organised around a specific trade event or trade fair relevant for the priority sector. You will join a group of approximately 50 EU cutting edge companies in a business mission programme, carefully conceived to provide you with effective engagement with local companies active in your sector, thus boosting your business and partnership opportunities.

To ensure their suitability for participation in a business mission, companies are carefully selected based on criteria including their products and technologies, resources and capacity, and business strategy.

Coaching and pre-departure briefing

Once selected, you will benefit from personalised coaching to prepare you for the business mission. The EU Business Hub supports participants to refine their business strategies and identify local potential partners. Through a pre-departure briefing EU companies receive market information and insights into their industry sector in Japan and the Republic of Korea.

Meaningful Interactions

A business mission week follows a structured itinerary, combining informational sessions, business events, B2B matchmaking sessions, site visits, and networking opportunities to maximise your experience and facilitate meaningful interactions with the local business community.

Showcase your products, solutions, and technologies

During the business mission, you will gain insights into your business sector from the local markets’ perspective. A dedicated exhibition space is foreseen for your company to showcase products and technologies. In addition, facilities to hold pre-arranged meetings with local companies will be provided. The business week also includes two networking events.

Business week
The typical business mission week follows a fixed structure
Day 0

Welcome & Networking Gathering

Day 1
Morning

Briefing session

Information on practical aspects of the mission week

Insight on the business sector from the target market perspective

Afternoon

Study tour and site visits

Group site visit or visit to a company active in the sector related to the mission 

Evening

Reception hosted by the European Commission

Day 2
Morning

Business event & Matchmaking

Exhibition space for the company’s products and technologies at the trade fair or at the matchmaking venue

Prearranged B2B meetings with local companies

Afternoon

Business event & Matchmaking

Exhibition space for the company’s products and technologies at the trade fair or at the matchmaking venue

Prearranged B2B meetings with local companies

Evening

Business Networking evening reception

Day 3
Morning

Business event & Matchmaking

Exhibition space for the company’s products and technologies at the trade fair or at the matchmaking venue

Prearranged B2B meetings with local companies

Afternoon

Business event & Matchmaking

Exhibition space for the company’s products and technologies at the trade fair or at the matchmaking venue

Prearranged B2B meetings with local companies

Evening
Day 4
Morning

Business event & Matchmaking

Exhibition space for the company’s products and technologies at the trade fair or at the matchmaking venue

Prearranged B2B meetings with local companies

Afternoon

Business event & Matchmaking

Exhibition space for the company’s products and technologies at the trade fair or at the matchmaking venue

Prearranged B2B meetings with local companies

 

Debriefing

Evening
Selected EU companies and startups will benefit from a series of standard services and customized optional services made available by the EU Business Hub programme.

Our offer

Our offer

Strategic coaching

The coaching programme encompasses pre-departure preparation through strategic coaching sessions on market opportunities and local business culture, sector briefs, onsite industry and sectoral briefing sessions and on-site visits to sector-relevant facilities. You will receive tailored guidance and market insights that will equip you with the necessary strategic knowledge before embarking on the mission.

 

Individual matchmaking

Based on your strategy and through a detailed market research, the EU Business Hub team will schedule individually tailored B2B meetings with local companies. During the event you will meet companies at the exhibition venue, make the most of business networking sessions and have up to 15 strategic business meetings at the end of the business mission.

 

Logistical support

Throughout the business mission, you can count on the EU Business Hub’s Team assistance and logistical support throughout the business mission (exhibition, including interpretation, installation of an exhibition booth, design and creation of a business mission catalogue and digital promotional material and other services in line with the Customised Services catalogue.

Targeted promotion

We aim to boost your company's visibility by strategically promoting your profile and products throughout the business mission. Specially invited guests from Korean/Japanese companies will have the opportunity to visit your exhibition space.

 

Financial Support

The EU Business Hub offers companies a cost-effective way to explore the Japanese and Korean markets. Participating companies will benefit from shared resources and collective activities specifically designed for each Business Mission. Additionally, the programme will cover accommodation costs with a maximum EU contribution of EUR 1.000,-per company (4-night stay, one room per company). In addition, the programme will co-finance 80% of (optional) customised services with a maximum EU contribution of EUR 1000,- per company.

 

Customised services

In addition to the standard services, the programme offers you a series of optional co-financed services (see Financial Support) such as legal advice (e.g. certification procedures, import procedures, regulatory matters, local legislation), forensic information (level 1) on local companies, translation, interpretation, and printing.